#itsoktonot
Instagram launched a 6-hour Instagram live stream event with 21 creators and public figures to show people that when it comes to mental health, It’s OK to NOT. The live event featured creators of all different kinds of mediums and backgrounds, musicians, fine artists, makeup artists, food therapists, yoga instructors, giving them a platform to share their own experiences with mental health and techniques that they use in times of stress. The project was done almost 100% remotely, having various influencers dial in from wherever they were in the world – the element that tied it all together visually was a backdrop tool kit that was sent to each influencer's home.
Director: Kerith Lemon
ECD: Katia Kuethe
CD AD: Brad Warsh
CD CW : Mikio Bradley
AD : Bella Raykhman
