target

however you holiday 

Everyone does the holidays a little differently. There may be common themes or common dishes; it could be a turkey turkey or it could be a turkey sandwich. At Target, there's enough magic and choices to celebrate the holidays however YOU do. This year, Target wanted to show that every occasion, and every budget, is open to interpretation. Using a fun combination of graphic visuals and word play, leaning into the "in-betweens" of culture, Target has proven to be accessible, approachable, and more meaningful than ever before.

Director: Lacey
DP: Tristan Sheridan

ECD: Karla Mileski
CD–AD: Milo Kossowski
CD–CW: Haley Ray
AD: Bella Raykhman
CW: Sydney Pellegrini
AD: Annabel Will
CD: Julia Silverman

Design Director: Chris Allen
Design: Gonzalo Donoso

Set Designer: Emma Fairley
Styling: Natalie Scicolone
Hair: Rachel Lee Wright
Makeup: Stevie Huynh
Nails: Emi Kudo

Producers: Kelly Appleton, James Wade, Noah Decker
Editing: Graham Patterson, Garrett Tezanos
Color: Tim Massick 
Finishing: Framestore

"Love Like This" by Faith Evans, an iconic R&B classic covered by Rosemarie, one of the category's newest artists to watch. For the first time, we had the same artist record both the English and Spanish version of our song – “Love Like This” & “Este Amor” The track was produced by the legendary Ryan Tedder. 

In collaboration with Google, Target created a Times Square placement to show affordable ways to shop by price.