seventh generation

building a new visual look 

Seventh Generation is a brand rooted in its sustainability and its mission to help the planet. In order to stand out in a crowded market of clean brands, the brand wanted to create a visual world that was bright, optimistic and ownable. These images depict moments of empowerment, relief, and joy in humans. The catalyst for that joy is the knowledge that they’re protecting the future of their family and the planet. 

Photographer: Tom van Schelven 
Photographer: Jonpaul Douglas

ECD: Karla Mileski
AD: Bella Raykhman
CW: Sydney Pellegrini
Producer: Ange Ong

Set Designer: Billy Wesley
Styling: Djuna Bel
Hair & makeup: Giovanni Giuliano

Prior to creating the new visual world shown above, there was a need for category specific images to live out in the world. These images were shot with Grant Cornett, and would go on to live in Seventh Generation's brand library.