target

holiday happy place 

Keeping in mind the state of the world during the development following the years after pandemic, Target wanted to create a happy place for all during the holidays. In order to do so, we leaned into what makes target, target – showcasing the unique combination of our product and our experience through an optimistic color palette and faceted radial world of wonder.

Director: Lacey
DP: Alexander Dynan

ECDs: Katia Kuethe, Craig Love, Karla Mileski
ACD–AD: Milo Kossowski
ACD–CW: Laura Vancil
AD: Bella Raykhman
Social AD: Annabel Will
Social CW: Julia Silverman
Stills & Product AD: Kushal Birari

Design Director: Sarah Wasley
Design: Gonzalo Donoso
Design: Manya Swick

Set Designer: Kristen Vallow
Styling: Natalie Scicolone
Hair: Rachel Lee Wright
Makeup: Stevie Huynh
Nails: Emi Kudo

Producers: Kelly Appleton, Jay Jenkins, Olivia Imperatore, Alexis Galmin
Editing: Graham Patterson
Color: Tim Massick 
Finishing: The Mill

The campaign is paired with original music by Olly Alexander of Years and Years and Jarina De Marco – both covers of house music classic, 100% Pure Love by Crystal Waters.