target
what we value, shouldn't cost more
This Target campaign had 4 value focuses, swimwear, play, care, and home. Although everyone does have a favorite, these 4 individual spots came together to show that the things we value most are right where you would expect, Target. A brand that has always been a purveyor of inclusivity, Target set out to showcase affordable swim styles and inclusive sizes for every person regardless of body type, body shape, or gender identity.
Director: Lacey
DP: Alexander Dynan
ECD's: Katia Kuethe & Craig Love
ACD: Abigail Harris-Shea
ACD: Loi Ramos
CW: Amanda Winch
AD: Penelope Vasquez
AD: Bella Raykhman
Design: Josiah Werning
Design: Gonzalo Donoso
Design: Manya Swick
Set Designer: Colin Donahue
Styling: Natalie Scicolone
Hair: Rachel Lee Wright
Makeup: Stevie Huynh
Nails: Emi Kudo