target
what we value, shouldn't cost more 

This Target campaign had 4 value focuses, swimwear, play, care, and home. Although everyone does have a favorite, these 4 individual spots came together to show that the things we value most are right where you would expect, Target. A brand that has always been a purveyor of inclusivity, Target set out to showcase affordable swim styles and inclusive sizes for every person regardless of body type, body shape, or gender identity.

 

Director: Lacey
DP: Alexander Dynan

ECD's: Katia Kuethe & Craig Love
ACD: Abigail Harris-Shea
ACD: Loi Ramos
CW: Amanda Winch
AD: Penelope Vasquez
AD: Bella Raykhman

Design: Josiah Werning
Design: Gonzalo Donoso
Design: Manya Swick

Set Designer: Colin Donahue
Styling: Natalie Scicolone
Hair: Rachel Lee Wright
Makeup: Stevie Huynh
Nails: Emi Kudo

swim3
swim2-copy
swim4
swim5
QDAF0032321G_15_AssortmentCare_EL_15_NA_Generic-1-00-03-07
QDAF0032321G_15_AssortmentCare_EL_15_NA_Generic-1-00-05-04
QDAF0032313G_AssortmentPlay_EL_30_NA_Generic-0-00-20-06
QDAF0032313G_AssortmentPlay_EL_30_NA_Generic-0-00-17-02
QDAF0032319G_AssortmentHome_EL_15_NA_Generic-1-00-04-20
QDAF0032319G_AssortmentHome_EL_15_NA_Generic-1-00-10-16
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