roc skincare

max hydration

In this 2022 campaign, the featured product was RoC's Max Hydration Cream. The priority of the campaign was to emphasize the coming together of two powerful ingredients, retinol and hyaluronic acid. This campaign proved to be a visual evolution and elevation from RoC's previous campaigns, while still staying true to the brand world. 

Director: Kazu Okuda

ECD: Katia Kuethe
ACD: Elijah Park
AD: Bella Raykhman
CW: Heather Schmitz
Prop Stylist: Megumi Emoto
Makeup: Tracy Alfajora
Hair: Adam Markarian
Nails: Gina Edwards