roc skincare

hydrate & plump

In this 2021 campaign, the featured product was RoC's Multi Correxion Hydrate + Plump Capsules, which reduces fine lines using a key ingredient, hyaluronic acid. The overall campaign has a harmonious visual feeling to it that spans across the animated gradients, the product, and the 3D visualization.

Director: Kazu Okuda

ECD: Katia Kuethe
ACD: Elijah Park
AD: Bella Raykhman
CW: Alex Cairo
Prop Stylist: Megumi Emoto
Makeup: Tracy Alfajora
Hair: Adam Markarian
Nails: Naomi Yasuda
Stylist: Rachel Pincus

a 3d visualization that was created for this film to visualize the product benefits and their immediate effect.