free assembly

fall 2025 

Free Assembly, Walmart's in-house fashion brand, offers a fresh take on Americana. Under the creative direction of Brandon Maxwell, the brand brings a thoughtful, cohesive aesthetic to Walmart Fashion, delivering well-made, classic pieces that fit seamlessly into everyday life. Supported by celebrity talent, Free Assembly stays culturally relevant by connecting with the voices and influencers who shape today’s trends and conversations.
 
 
 

Photographer: Ben Toms
DP & Director: Robbie Corral
BTS & Film: Jessy Price
Featuring: Keyla Monterroso Mejia, Jake Lacy, Cleopatra Coleman, Erin Moriarty

ECD: Jillian Haney
CD: Gala Slater
ACD: Jarod Tabor, Isabelle
SAD: Bella Raykhman

Design Director: Kevin Rosales

Production Designer: Marla Weinhoff
Styling: Robbie Spencer
Hair: Edward Lampley
Makeup: Fulvia Farolfi

Editing: Graham Patterson