elm biosciences

introducing nightcream

Elm Biosciences introduces a new restorative night cream, created as a gentle alternative to traditional retinoids and designed to support the skin’s natural renewal overnight. Featuring Helena Christensen, who shaped a generation’s idea of beauty and now reflects that same generation as it ages, the campaign reinforces the brand’s embrace and championing of aging that is graceful, relatable, and playful.

Photographer: Betina du Toit
Videographer: Wouter du Toit
Featuring: Helena Christensen

Head of Brand: Zoe Cohen
Art Director: Bella Raykhman
Production: Shay Johnson

Styling: Ondine Azoulay 
Hair: Matt Benns
Makeup: Marcelo Gutierrez
BTS: Yazz Jansen