elm biosciences

holiday

This holiday season, following its post-launch momentum, Elm Biosciences set out to spotlight and collaborate with four accomplished women across diverse fields to expand its audience beyond a single cultural icon. Featuring Suzie Kondi, Rajni Jacques, Laura Kim, and Mika Brzezinski, the campaign invited each woman to reflect on what she has learned with age, and to celebrate the beauty, confidence, and wisdom that come with getting older.

Videographer: Olivia Eberstadt
Photographer: Maddy Rotman
Head of Brand: Zoe Cohen
Art Direction & Packaging Design: Bella Raykhman
Production: Shay Johnson

"I think it’s important to take risks, but take care of yourself at the same time.

I think everything is attainable if you put yourself at the front and think…wait is this what
I really want to do or not?”

– Suzie Kondi

“I feel most confident when I’m in jeans and a t-shirt. I’m confident when I’m helping. I’m confident when I’m using my hands.

I’m confident when I execute. I feel most confident when I am part of a solution to make something happen.”

– Rajni Jacques