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The Project



Created for the January/February months of Target Beauty, this campaign features clean skincare that showcases healthy ingredients packed with benefits, that work for you and for the planet. The visual ques in this campaign are roundness and smoothness as seen in set design and motion, connecting the visuals back to the Target brand.


Director: Joanna McClure
Director of Photography: Brendan Stumpf
Creative Directors: Katia Kuethe
Art Director: Katie Davis (Concept)
Art Director: Bella Raykhman (On set/post)
Creative CW: Alex Cairo

The Project



The second component of the January/February round of Target Beauty was all about discovering new beauty products for hair and body. The spot opens with a light pass that reveals the products relating to the sense of discovery. This visual note extends throughout the spot in the glowing discs behind each group of products, glowing and showcasing.

Director: Joanna McClure
Director of Photography: Brendan Stumpf
Creative Directors: Katia Kuethe
Art Director: Katie Davis (Concept)
Art Director: Bella Raykhman (On set/post)
Creative CW: Alex Cairo