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The Project



RoC Skincare is a French skincare brand that prides itself on its clinically proven products that are scientifically crafted and tested to ensure the highest quality. In this 2021 campaign, the featured product is RoC's Hydrate and Plump Multi Correxion Hydrate + Plump Capsules, which reduces fine lines using a key ingredient, hyaluronic acid. In order to visualize this benefit, working alongside the creative team at Mother, I created a 3D visualization, showing the active benefits of the ingredient. (0:07) The overall campaign has a harmonious visual feeling to it that spans across the animated gradients, the product, and the 3D visualization.

Director: Kazu Okuda
Creative Directors: Karla Mileski, Katia Kuethe
ACD: Elijah Park
Creative CW: Alex Cairo
Animation & 3D: Bella Raykhman

The Project



In this 2022 campaign, the featured product is RoC's Max Hydration Cream. The priority of the campaign was to emphasize the coming together of two powerful ingredients, retinol and hyaluronic acid. For this project, I assisted the creative team at Mother in concepting visual components and tools that translate this duality idea within the product. This campaign proved to be a visual evolution and elevation from RoC's previous campaigns, while still staying true to the brand world.

Director: Kazu Okuda
Creative Director: Katia Kuethe
ACD: Elijah Park
Creative CW: Heather Schmitz
Concepting and Animation: Bella Raykhman