The Project
Instagram launched a 6-hour Instagram live stream event with 21 creators and public figures to show people that when it comes to mental health, It’s OK to NOT. The live event featured creators of all different kinds of mediums and backgrounds, musicians, fine artists, makeup artists, food therapists, yoga instructors, giving them a platform to share their own experiences with mental health and techniques that they use in times of stress. Hustle culture can feeling consuming and has disproportionately affected women of color. It was an incredible experience to help create the visual concept for such an important project alongside the team at Mother, and to elevate this group of creators. Using Instagram guidelines and branding toolkit, I created an extension of the identity for this Instagram live stream event.
Director: Kerith Lemon
Executive Creative Director: Katia Kuethe
CD: Brad Warsh
CD: Mikio Bradley
Visual Design: Bella Raykhman
