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The Project



Art Partner is a creative agency specializing in artist management and production with concentration in the fashion industry. Art Partner's social media presence on Instagram is a portfolio of the artists they represent, as well as a platform of curated images that represent 30 years of fashion image making. My responsibility was to assist in strategy for Instagram content using images and film assets from Art Partner's licensing platform. Some campaigns included weekly postings of the industry's latest news, artist features, artist announcements, the makings of, and others. Working closely with the marketing team and different artist agents, I created layouts and assisted in image selection that would blend with Art Partner's own brand energy as well as showcasing the chosen artist's work, in the form of Instagram stories, posts, and reels.

The assets



It is always exciting to see how a beautiful campaign comes to life. For the Louis Vuitton Men’s Fragrance video, I was tasked with combining two different product videos with the behind-the-scenes footage from the shoot. The main challenge was to not alter the essential moments in the invidual completed campaigns, yet make them readable for Instagram reels, a 30 second time limit. I wanted to save the essence of the original videos while also create something visually stimulating. The original campaign is by director and still life photographer Anthony Cotsifas for Louis Vuitton Men’s Fragrance in 2018. Impressions: 18.5k views. 409 likes.

For the Jennifer Lopez video, Art Partner decided to revisit the iconic moment in pop culture history that invented Google Images, Jennifer Lopez at the 2000 Grammys in a beautiful green Versace dress. I pulled different iconic shots of Jennifer Lopez in the dress and used a voice over during a later interview to show even her surprise of the mass impact. Represented by Art Partner, Ferdinando Verderi created a fashion show concept which would involve a parternship with Google to commemorate the anniversary of the Versace dress. This video was used on Instagram to promote the artist and the upcoming collaboration. Impressions: 36.8k views. 1091 likes.