Elm Biosciences

Introducing Nightcream

Elm Biosciences introduces a new restorative night cream, featuring Helena Christensen, who shaped a generation’s idea of beauty and now reflects that same generation as it ages, the campaign reinforces the brand’s embrace and championing of aging that is graceful, relatable, and playful.

 

Photographer: Betina du Toit
Videographer: Wouter du Toit
Featuring: Helena Christensen

Head of Brand: Zoe Cohen
Art Director: Bella Raykhman
Production: Shay Johnson

Styling: Ondine Azoulay 
Hair: Matt Benns
Makeup: Marcelo Gutierrez
BTS: Yazz Jansen

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Bella is an Art Director with a propensity for conceptualizing bespoke, elevated creative. Her work is always rooted in craft, leading to authentic, ownable, and refined brand worlds.

She's based between New York & London.

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