scoop

fall 2025 

Positioned as the more fashion-forward of Walmart’s in-house brands, Scoop delivers of-the-moment pieces designed for the fashion-conscious shopper. Under the creative direction of Brandon Maxwell, Scoop maintains a polished, modern aesthetic while staying true to Walmart’s mission of inclusivity and accessibility—bringing runway influence to real life in a way that feels both current and attainable.
 
 

Photographer & Director: Zoë Ghertner

ECD: Jillian Haney
CD: Gala Slater
ACD: Jarod Tabor, Isabelle
SAD: Bella Raykhman

Design Director: Kevin Rosales

Production Designer: Marla Weinhoff
Styling: Robbie Spencer
Hair: Edward Lampley
Makeup: Fulvia Farolfi

scoop

fall 2025 

Positioned as the more fashion-forward of Walmart’s in-house brands, Scoop delivers of-the-moment pieces designed for the fashion-conscious shopper. Under the creative direction of Brandon Maxwell, Scoop maintains a polished, modern aesthetic while staying true to Walmart’s mission of inclusivity and accessibility—bringing runway influence to real life in a way that feels both current and attainable.
 
 

Photographer & Director: Zoë Ghertner

ECD: Jillian Haney
CD: Gala Slater
ACD: Jarod Tabor, Isabelle
SAD: Bella Raykhman

Design Director: Kevin Rosales

Production Designer: Marla Weinhoff
Styling: Robbie Spencer
Hair: Edward Lampley
Makeup: Fulvia Farolfi