target
the every day

Target holds a unique place in the hearts of consumers, seen not just as a retailer, but as a brand that understands how people live, shop, and express themselves. Known for blending affordability with style, Target consistently delivers well-designed products across categories like home, fashion, beauty, and everyday essentials. Its commitment to inclusivity, community, and cultural relevance has helped build deep trust and emotional connection with a diverse customer base. For many, Target is more than a store, it’s a destination that makes the ordinary feel special, approachable, and joyful.

Director: Lacey
DP: Alexander Dynan

ECD's: Katia Kuethe & Craig Love
ACD: Abigail Harris-Shea
ACD: Loi Ramos
CW: Amanda Winch
AD: Penelope Vasquez
AD: Bella Raykhman

Design: Josiah Werning
Design: Gonzalo Donoso
Design: Manya Swick

Set Designer: Colin Donahue
Styling: Natalie Scicolone
Hair: Rachel Lee Wright
Makeup: Stevie Huynh
Nails: Emi Kudo

what we value, shouldn't cost more

“What We Value Shouldn’t Cost More” is more than a tagline—it’s a platform that reflects Target’s core belief: that great design, quality, and care shouldn’t come with a premium price tag. Whether it’s beautiful home décor, swimsuits that help you feel confident, or everyday products that are safe for your family, Target is committed to making it all accessible. This platform reinforces the idea that affordability doesn’t mean compromise—on style, on safety, or on values.a

Director: CHAOS
DP: Zoë Simone-Yi


ECDs: Karla Mileski
CD: Milo Kossowski
AD: Bella Raykhman
CW: Sydney Pellegrini

Design: Gonzalo Donoso
Design: Manya Swick
Set Designer: Tyler Evans
Styling: Tiffani Williams
Hair: Rachel Lee Wright
Makeup: Stevie Huynh
Nails: Emi Kudo

Producers: Kelly Appleton, Noah Decker
Editing: Anne Perri
Color: Sam Howells
Finishing: Assembly

pride

For Target’s Pride 2023 campaign, we had the good fortune of working with two incredible queer-owned small businesses, telling real stories about how their brands have made an impact.

Most of the work done in advertising goes out into the world, then we move on to the next brief, never stopping to understand the reception of said work in the outside world. With this project, the reception became the most important thing. Unfortunately, this work was received less than favorably by a small group of very loud people. Despite meeting a cruel fate, I am proud of the boundaries we pushed with this work, both ideologically and artistically.

Ash + Chess is a stationery & gift company run by queer and trans couple Ashley Molesso (she/her) and Chess Needham (he/him), based out of Kingston, NY. They create greeting cards, art prints and more in bold, retro color palettes, often using their artwork to uplift the queer community.

JZD is a queer Latina owned lifestyle brand, founded by Jen & Vero Zeano, specializing in Latina empowerment apparel. By mixing Spanish language and phrases in with queer positive sentiment, the brand aims to create space and build a confident beautiful community.