target

the holidays 

Anyone who has worked in advertising or marketing understands the significance of the holiday season. It’s more than a peak retail moment, it’s a chance for brands to reflect on their point of view, engage with the cultural landscape, and connect with audiences in a meaningful, intentional way. Target has long been a beloved holiday destination for American families, and by deeply understanding this role, the brand continues to surprise and delight year after year, always in its own iconic way.

Director: Lacey
DP: Tristan Sheridan

ECD: Karla Mileski
CD–AD: Milo Kossowski
CD–CW: Haley Ray
AD: Bella Raykhman
CW: Sydney Pellegrini
AD: Annabel Will
CD: Julia Silverman

Design Director: Chris Allen
Design: Gonzalo Donoso

Set Designer: Emma Fairley
Styling: Natalie Scicolone
Hair: Rachel Lee Wright
Makeup: Stevie Huynh
Nails: Emi Kudo

Producers: Kelly Appleton, James Wade, Noah Decker
Editing: Graham Patterson, Garrett Tezanos
Color: Tim Massick 
Finishing: Framestore

however you holiday

Everyone does the holidays a little differently, especially in 2023. There may be common themes or common dishes; it could be a turkey turkey or it could be a turkey sandwich. At Target, there's enough magic and choices to celebrate the holidays however YOU do. This year, Target wanted to show that every occasion, and every budget, is open to interpretation. Using a fun combination of graphic visuals and word play, leaning into the "in-betweens" of culture, Target has proven to be accessible, approachable, and more meaningful than ever before. 

"Love Like This" by Faith Evans, an iconic R&B classic covered by Rosemarie, one of the category's newest artists to watch. For the first time, we had the same artist record both the English and Spanish version of our song – “Love Like This” & “Este Amor” The track was produced by the legendary Ryan Tedder. 

In collaboration with Google, Target created a Times Square placement to show affordable ways to shop by price.

Director: Lacey
DP: Alexander Dynan

ECDs: Katia Kuethe, Craig Love, Karla Mileski
ACD–AD: Milo Kossowski
ACD–CW: Laura Vancil
AD: Bella Raykhman
Social AD: Annabel Will
Social CW: Julia Silverman
Stills & Product AD: Kushal Birari
Design Director: Sarah Wasley
Design: Gonzalo Donoso
Design: Manya Swick

Set Designer: Kristen Vallow
Styling: Natalie Scicolone
Hair: Rachel Lee Wright
Makeup: Stevie Huynh
Nails: Emi Kudo

Producers: Kelly Appleton, Jay Jenkins, Olivia Imperatore, Alexis Galmin
Editing: Graham Patterson 
Color: Tim Massick
Finishing: The Mill

holiday happy place

In the two years following the pandemic, as people continued to redefine their relationships with the world, family, culture, and even the holidays, Target set out to create a sense of joy and familiarity during the holiday 2022 season. The goal was to offer a comforting, uplifting space for all; a reminder of the magic found in everyday moments. Visually, this came to life through an optimistic color palette and a faceted, radial world of wonder—capturing the unique blend of Target’s product offering and guest experience in a way only Target can.

The campaign is paired with original music by Olly Alexander of Years and Years and Jarina De Marco – both covers of house music classic, 100% Pure Love by Crystal Waters.